Brands Win Championships by Jeremy Darlow

Author:Jeremy Darlow
Language: eng
Format: mobi
Publisher: Jack and June Publishing
Published: 2015-10-14T14:00:00+00:00

the gameday gang

ESPN has a monopoly on Saturday morning sports television in the fall, which is why the network’s weekly show College GameDay deserves its own section. ESPN’s college football pregame show averaged over 1.8 million national viewers in 2013 (SportsBusiness Daily, December 20, 2013). This is one of my favorite areas of opportunity in this entire book, and it’s one of the quickest and cheapest ways to drive awareness and affect perception for your program. Football programs featured on this show are legitimized, either more so or for the first time. The best part is it’s not just for football anymore. Basketball has earned its own show. Opportunities on these programs abound.

What you shouldn’t do is say, “Well, we’re not at a point where ESPN will visit our campus for a game.” That’s okay. Are they likely to visit a nearby rival anytime soon? If they are, you’re in business. Think back to the Washington State College GameDay example, and you will realize that you can make an impression in front of millions watching the show without being involved in the host contest. If a nearby rival school is a part of College GameDay, rally your ambassador army, load up the buses, and make a statement in the crowd behind Lee Corso, Kirk Herbstreit, and the rest of the GameDay crew. Once your program gets on the winning track, you can start making serious pitches to ESPN to play host one weekend in the fall or winter.

who in the world is jared zabransky?

The video game industry is one of the strongest segments of the entertainment world. Its drivers are fourteen-to-thirty-five-year-olds, the perfect demo for building a healthy fan base. By 2015, experts expect global video game revenues to reach over $111 billion, a sizeable increase from the $78 billion reported in 2012 (Statista.com, 2014). Each year the releases of Electronic Arts’ Madden NFL and NCAA Football create huge buzz online and in traditional media. Getting a player from your program on the cover of one of these games instantly gets you millions of impressions nationwide. Each release is prominently featured in major retailers like Target, Walmart, and Best Buy, not to mention the online, print, and television exposure. EA spends millions of dollars each year on advertising for its football releases, and the cover boy sits front and center in each campaign.

EA and the NCAA have since parted ways due to licensing issues, but there’s too much money being left on the table to not think EA or another publisher will once again produce a college football game. When it does, that cover becomes gold to every program in the country, and the land grab will be fierce.

The amount of exposure for being on one of these game covers is priceless. After Boise State’s miraculous victory over the University of Oklahoma in the Fiesta Bowl, Boise State Quarterback Jared Zabransky was awarded the cover of the subsequent NCAA Football release. Brad Larrondo, Boise State’s senior assistant athletic director for

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